Online marketing is becoming more and more important. Especially nowadays, most companies also have an online presence and to that end, the competition on the Internet is particularly fierce. To be seen, the right strategy is crucial. A visually appealing website is no longer enough. Instead, you need a comprehensive online marketing concept to both increase your reach and clicks to your site and ultimately generate sales. Due to new channels and many possibilities, online marketing is also becoming more and more extensive. Many companies have long since lost track and don’t even know what’s important these days.

This is exactly our job as an online marketing agency. We take care of everything for you, from search engine optimization and search engine advertising to reputation management. We make use of our many years of expertise in this area and guarantee you the fastest possible success for your site. You benefit from our expertise and from the fact that you don’t have to do anything yourself, except watch as we increase your traffic and help you make more sales or refer other services.

Just as important or even more important than the structure and design of your site, is content and therefore texts. Imagine you get clicks to your page and users are now looking for an answer to their problem or a product for their need. However, they need further background knowledge to make the right choice. This is exactly what shows the importance of content. After all, the texts on your page should not only serve decoration purposes, but offer real value to the readers. You will be surprised how often potential customers read through the texts before they make a purchase or use a service.

However, the difficult part is that you need to optimize the content for the search engines at the same time and mention keywords in a certain amount, for example. The difficulty is to ensure that the text is pleasant to read for real people, but can also be captured by search engine bots. Far too often, this is exactly where the problems show up. Either the texts are worthless for the search engines, even if they offer a lot of information for the customers, or they are ideal for the search engines but unpleasant to read and look unprofessional.

Our task in content marketing is therefore to find the right balance. This requires a lot of experience in this field. Sometimes we can simply restructure and adapt existing texts and sometimes it is necessary to completely rewrite the texts. Often these are also written in a too complicated way. The key is to make the texts very simple, so that they are easy to understand, but still look professional. This requires the skillful integration of keywords in a way that Internet users do not notice that your texts are search engine optimized. But the right kind of texts is also important and thus for example blogs, how-to guides, etc. You will be surprised how many big and well-known companies make use of content marketing. Having a well-known brand is no longer enough if you want to make sales on the Internet.