Advertising agencies don’t just focus on only the creative performance, but also the organizational part. We are responsible for creative advertisements as well as for the mediation between the advertiser and the potential customer. Newspaper, brochures as well as shop windows are considered as popular advertising media of the old days. As technology advanced, advertising agencies gradually became active in radio as well as television. Towards the end of the 20th century, advertising agencies then increasingly began to deal with the digital sector. Here, the areas of SEO (or also: search engine marketing), advertising banners on the net as well as affiliate marketing, e-mail marketing, newsletter marketing and influencer marketing have always been considered relevant fields.
What exactly do our services as a marketing agency look like today?
We deal with the production and design of creative advertising media. This includes, for example, the following types of media:
- Image brochures about companies
- Product or service brochures or flyers
- Business cards
- Digital newspaper advertisements
- Advertising banners on the Internet
- Websites in corporate design
- Landing pages
- Images and videos
- E-Mails
- Newsletters
- Social Media (Facebook, Linkedin, Twitter and Co.)
The mentioned media are first planned by us as an advertising agency, then designed, implemented or optimized and forwarded in a suitable form to the customer for review. We take over the task as producer and mediator of suitable advertising material, which the advertiser or sponsor passes on to the customer.
Core services of advertising agencies
So-called full-service advertising agencies offer a fully comprehensive service in terms of planning, designing and implementing individual marketing campaigns – both online and offline. In addition, an advertising agency is also responsible for the management of your advertising media and their subsequent optimization. The individual core competencies of advertising agencies are explained in more detail in the following subsections.
Area of service 1: Customer advisory service
A large area of service of advertising agencies is the consultation of customers regarding the different advertising possibilities. Thus the consultations can contain for example an clearing-up over the individual advertising media or already contain first strategy consultations. As a potential customer you come with your request (your individual marketing goals) to an advertising agency and let therefore first basic your actual condition analyze. In the following the marketing advisors of an advertising agency show you the different possibilities, which could contain your future marketing strategy. In the consulting phase the following things are clarified in summary:
– Analysis of the ACTUAL state
– Derivation of suitable advertising media
– Determination of marketing goals (for example, more sales or opening up new market segments)
– basic structuring of your potential marketing campaign
– coordination of order processing in an advertising agency by the customer consultant
Area of service 2: Planning and conception of advertising campaigns
In the further course, the marketing strategists as well as experts get down to the thorough elaboration of a holistic marketing concept. The draft usually includes the advertising media to be used as well as their implementation measures. Besides creative ideas are developed, by which the appropriate means of publicity can be set in scene in the best possible way. The marketing agency team also uses this phase to procure content, image and video material as well as information regarding the implementation of the subsequent marketing campaign.
Area of service 3: Implementation of marketing campaigns
Once the basic framework is in place and you have signed off on the concepts drawn up by the advertising agency, it then sets about implementing your individual marketing campaign. Typical tasks in the area of marketing campaign implementation can look like the following, for example:
– Design and maintenance of your website
– Implementation of SEO measures (OnPage and OffPage optimization) for more traffic
– Creation, printing and mailing of flyers, brochures or other print media
– Creation of a marketing funnel (or “marketing funnel”), through which you can convert potential prospects into customers
– Implementation of measures in the individual media areas (for example, sending newsletters or personalized and automated e-mails)
– Communication between sponsor and advertiser
In detail, an advertising agency in this phase implements the placement of, for example, advertising banners or text ads or optimizes your websites or web stores for your individual target group. The previously created concepts for your marketing campaign are thus competently and professionally implemented in this phase.
Area of service 4: The permanent management and post-optimization of advertising content.
Once the aforementioned advertising measures – whether online or offline – have been implemented, an advertising agency naturally also deals with the continuous management of your advertising content as part of your individual marketing campaign. To a certain extent, this includes the constant optimization as well as adaptation of your advertising content to current market conditions. For example, if your target group changes in the meantime, your web content must consequently be optimized for other keywords. If you sell other products or services in your online store from now on, the web content will also have to be adapted. The maintenance of your advertising material also falls under this area. For example, this may involve the maintenance of your website or individual strategy elements. Of course, this area also includes a holistic quality control of the implemented advertising measures. Using various analysis, backtesting and reporting tools, advertising agencies can permanently monitor the success of the measures you have implemented.
Agency as intermediary
An advertising agency consequently brings you together with your individual sponsor or advertising provider. If, for example, your core business consists of generating a corresponding reach with your website and making it available to potential advertisers as an advertising platform, we as an advertising agency will initiate everything necessary for this. In this context, an advertising agency ensures that you become interesting for advertisers in the first place and that you reach your potential target group in an attractive way. At the same time, an advertising agency also specifically ensures that you get in touch with concrete advertising partners or sponsors
Our services – your advantages
An advertising agency turns out to be an indispensable partner for you in achieving individual business or marketing goals. It serves as a fully comprehensive contact for the planning, conception and implementation of various marketing measures. Even the best product or service in the world will not be successful if it is not marketed professionally. When it comes to marketing, you should therefore leave nothing to chance and get in touch directly with an experienced and competent contact person!