Your online marketing experts: to success with SEO and Co.

Online marketing is getting increasingly important. Especially nowadays, most companies also have an online presence and to that end, competition on the Internet and in Search Engines is particularly fierce. In order for you to be seen, the right strategy is crucial. A visually appealing website is no longer enough. Instead, you need a comprehensive online marketing concept to both increase your reach and clicks to your site and ultimately generate sales. Due to new channels and many possibilities, online marketing is also becoming more and more extensive. Many companies have long since lost track and don’t even know what is important these days.

This is exactly our job as an online marketing agency. We take care of everything for you, from search engine optimization and search engine advertising to reputation management. We make use of our many years of expertise in this field and guarantee you the fastest possible success for your site. You benefit from our expertise and from the fact that you don’t have to do anything yourself, except watch as we increase your traffic and help you make more sales or refer other services.

Search engine optimization for success

The first step in online marketing is to design the website to be appealing to both potential customers and search engines. This is the main docus of search engine optimization, or SEO. A complete restructuring of your site is in most cases inevitable. Search engines, especially Google, want to present users only those pages that they will like or interact with a high probability. For this reason, so-called bots pay close attention to what is written on a page and whether the content fits the search query of the Internet users. This  includes for example the keywords used. Our task will therefore be to make minor and major changes to your page so that it appears in the higher places in the search results. . Sometimes new content is needed, sometimes it just needs to be adjusted based on certain keywords. It may be necessary to change the design and make the page cleaner and more structured. There are many points to consider when optimizing for search engines.

In most cases, optimization must also be carried out regularly. Outdated content, for example, is never welcome. However, it often turns out that the website is basically well structured, but still cannot be correctly classified by the search engine bots. This may be due to missing or incorrect HTML tags. Since no real humans search your web page, but only boots, the website must be adapted for these accordingly. The website must be made recognizable for example, refering to the heading on the website and whether it concerns a landing page or a subpage, etc. Even though companies may have the necessary know-how for search engine optimization, they usually do not have the time needed. This is because SEO is particularly extensive and often also requires intensive research. We take care of all this for you using our expertise in this and other areas and can therefore see at first glance what your site is missing.

The right content marketing for each page

Just as important or even more important than the structure and design of your site, is the content and thus the texts. Imagine you are getting clicks to your site and users are now looking for an answer to their problem or a product for their needs. However, they need further background knowledge to make the right choice. This is exactly what shows the importance of content.

After all, the texts on your page should not only serve decoration purposes, but offer real value to the readers. You will be surprised how often potential customers read through the texts before they make a purchase or use a service. However, the difficult part is that you need to optimize the content for search engines at the same time and mention keywords in a certain amount, for example. The difficulty is to make sure that the text is pleasant to read for real people, but can also be captured by the search engine bots. Far too often, this is exactly where the problems show up. Either the texts are worthless for the search engines, even if they offer a lot of information for the customers, or they are ideal for the search engines but unpleasant to read and look unprofessional.