Generate more traffic with influencer marketing

Basically, every method in online marketing is about promoting a brand, product or service and thus generate more customers or generate more clicks to the company’s website.

In addition to e-mail marketing or search engine advertising, influencer marketing has also been around for some time. An influencer is a person with a large number of followers or subscribers on various social media channels. The term influencer comes from the fact that this person has an actual influence on these followers, often recommending them to buy products that they themselves use or advertise. This is exactly the goal of this marketing method.

By engaging these influencers, you can increase awareness of your business, generate more likes or comments on your social media channels, and also drive more traffic to your page. However, the hard part about influencer marketing is finding the right influencers for your brand first. Many subscribers on YouTube or many followers on Instagram are not always key to be a successful influencer for a specific brand.

• First of all, the desired influencer should be at least partially active in the same industry as your company or brand, so that followers actually show interest. The search for the right influencer requires a lot of expertise in this field, which we provide due to our many years of experience. During this selection process, many criteria are taken into account, such as the person’s activity on the Internet, the number of contacts, but also credibility.
• The second step is to contact the influencer. In this context, the price determination is also crucial. A person with a lot of followers might help you get a higher reach faster, but will also charge more for advertising at the same time. Thus, it must be well considered whether the investment is worth it in this regard.
• Furthermore, the type of followers is also important. You should advertise your product to people who actually want to and are able buy it. Even if a lot of younger people might be interested in your brand, it will be more difficult to make sales. However, if you just want your page to be shared more often on the Internet, you could again benefit from a younger audience, as younger people are more likely to be more active on social media.